Showing posts from April, 2015


We get a lot of questions on serums. People are confused about what they are , how to use them and how to incorporate them into their daily regimen . If this sounds like you , read on to see the answers to your most common questions ! WHAT IS A SERUM  Serums are lightweight , fast-absorbing liquids used as an alternative or in addition to moisturizing creams or lotions . Serums are usually formulated to have the highest concentration of active ingredients in a skin care line-up . WHAT IS THE DIFFERENCE BETWEEN A SERUM AND A MOISTURIZER ?  Serums are formulated to penetrate the skin and deliver potent active ingredients into deeper layers of your skin than a regular moisturizer . A moisturizer might also contain active ingredients , but it is primarily designed to form a barrier between the skin and the outside world , helping the skin to retain moisture . Unlike moisturizers , serums do not contain occlusive  or airtight moisturizing ingredients such as petroleum or


WHAT IS DULL SKIN ? Skin that has lost its natural radiance , luminosity and glow is identified as dull skin . The triggering factors could be 1 - Advancing age 2 - Skin dryness 3 - Damaged skin cells 4 - Very slow skin cell turnover Our skin looks dull when there is a built-up of dead skin cells on its surface . These piles of dead cells cause uneven , dull and rough patches on our skin making it look lifeless and dull . Our skin could look dull due to dryness ; lack of moisture . Regular exfoliation and hydration , both from the inside and outside are the most effective ways to brighten up dull skin .


Cupcakes, cookies, ice cream, and chocolates !  The sugar cravings never ends . The promise of a slim waistline has only been a temporary motivator as I see myself fall prey to sweet temptations more often than I would like . The shocker recently came when I found out that excess refined sugar is a big contributor to skin aging . The culprit to be blamed for this is a natural process called glycation, where blood sugar attaches itself to proteins and makes way for AGEs (Advanced Glyacting End products) . These AGE molecules  can cause premature aging , skin dullness and sagging skin and these molecules are directly linked with sugar . Sweet nothings are not nothing , after all ! THE SUGAR IMPACT Research and studies indicate that sugars in the form of added carbohydrates or refined sugars can lead to premature aging , sagging skin and more wrinkles . When we consume simple sugars in the form of starches such as rice , bread , potatoes and sweets , there is a rapid ris


Did you know that Vitamin C serums can protect your skin and even reverse the signs of aging ? One of the hottest skincare products on today’s market utilizes nature’s very own vitamins in order to minimize lines , increase collagen production and enhance the skin’s protection against harmful UVA and UVB rays. Let’s take a look at why you should consider adding a Vitamin C serum to your skincare regimen: SCIENTIFICALLY PROVEN TO BE EFFECTIVE  Many skincare products make all sorts of claims to make you look decades younger without having any proof to back it up . Unlike the other products , the effectiveness of Vitamin C has been studied clinically and documented in various studies . Vitamin C increases the skin’s natural protection against the sun by as much as eight times . This is very encouraging since sun exposure is the leading cause of increased lines and wrinkles . Another study resulted in noticeable reduction in fine lines and improved fine lines and reduced hyperpi